Instinct, given structure.
I have always worked the same way. Find what is true and alive about a place, and build the container strong enough to carry it further than it could travel on its own.
It began with music. I built one of Malawi's first digital platforms for it, and watched a country's sound reach further than anyone expected, carried by artists who had never had a proper place to be heard.
Since then I have advised institutions across brand, communications, and strategy, including Airtel Malawi, the National Defence College, the Segal Family Foundation, and Njira Impact. Different sectors, the same brief: make the mission legible, and make it move.
I am based in Lilongwe, and most of what I make is rooted here. But I build it to travel. Locally grounded, quietly ambitious, and made to last.